Current:Home > MyChipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved -VisionFunds
Chipotle and Sweetgreen's short-lived beef over a chicken burrito bowl gets resolved
View
Date:2025-04-16 13:16:05
Sweetgreen, it seems, has turned down the the heat brought on by Chipotle Mexican Grill, Inc.'s chicken burrito bowl lawsuit.
The salad chain told NPR it decided to rename its new chipotle chicken menu item, following its fellow fast casual restaurant's legal challenge over the previously named "Chipotle Chicken Burrito Bowl."
"In order to focus on the business and continue serving our guests without distraction, we have decided to rename our bowl to the Chicken + Chipotle Pepper Bowl as part of a tentative agreement to resolve the lawsuit," a spokeswoman for Sweetgreen said in a statement to NPR. "Our mission is to bring customers healthy, elevated and craveable menu items that make you feel good. We are looking forward to putting this lawsuit behind us as we continue to connect more people to real food."
In its complaint filed Tuesday, Chipotle had originally accused Sweetgreen of trademark infringement, trademark dilution and deceptive trade practice. The burrito chain claimed that Sweetgreen attempted to profit off Chipotle's near-identical, directly competitive and well-known product.
The salad chain launched its new menu item in late March as part of the company's expansion beyond green salads and warm grain bowls.
Among Chipotle's complaints were that Sweetgreen's menu item features similar ingredients to its own, and that Sweetgreen makes "prominent use "of the famous Chipotle trademark in various marketing channels, as well as a font "near identical to Chipotle's stylized logo." The lawsuit also claimed Sweetgreen's advertisements feature "a background that is nearly identical to Chipotle's trademarked" Adobo Red color — all with the goal of creating a false association with Chipotle.
Social media accounts associated with Sweetgreen appeared to acknowledge customers' close association between the two companies. In response to a comment on Instagram saying "Chipotle who?!" to Sweetgreen's announcement of the new menu item, the restaurant said, "you said it, not us," and included an emoji meant to indicate "zipped lips," the lawsuit alleges.
veryGood! (8467)
Related
- Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
- The company planning a successor to Concorde makes its first supersonic test
- Mets have visions of grandeur, and a dynasty, with Juan Soto as major catalyst
- At site of suspected mass killings, Syrians recall horrors, hope for answers
- Senate begins final push to expand Social Security benefits for millions of people
- Current, future North Carolina governor’s challenge of power
- Trump's 'stop
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, Triathlon
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
Ranking
- See you latte: Starbucks plans to cut 30% of its menu
- Israel lets Palestinians go back to northern Gaza for first time in over a year as cease
- Which apps offer encrypted messaging? How to switch and what to know after feds’ warning
- All That You Wanted to Know About She’s All That
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Apple iOS 18.2: What to know about top features, including Genmoji, AI updates
- South Korean president's party divided over defiant martial law speech
Recommendation
Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
Hackers hit Rhode Island benefits system in major cyberattack. Personal data could be released soon
Are Instagram, Facebook and WhatsApp down? Meta says most issues resolved after outages
2025 'Doomsday Clock': This is how close we are to self
Working Well: When holidays present rude customers, taking breaks and the high road preserve peace
2 killed, 3 injured in shooting at makeshift club in Houston
Bill Belichick's salary at North Carolina: School releases football coach's contract details
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor